David Gaines has spent over two decades exploring the intersection of business, ethics, and consumer choice. As owner and Chief Visionary of La Terza Coffee, a specialty roaster serving Southwest Ohio, he's built a company rooted in sustainable sourcing, ethical practices, and community connection. His work extends beyond the coffee industry—as a conscious business coach, David helps entrepreneurs align profit with purpose and challenge the traditional business status quo.

David's passion for social enterprise led him to serve as National Chairperson of Social Enterprise Alliance, where he worked to foster connections and provide resources for mission-driven businesses across the country. He's also led educational trips to coffee plantations in Honduras and Belize, giving participants firsthand insight into global economics and the real-world impact of fair trade practices.

His first book, Radical Business, challenged readers to rethink how companies can operate as forces for good. Now, Why We Buy, and Why It Matters turns his lens toward consumers, examining how our everyday purchasing decisions—from our morning coffee to our weekly groceries—shape communities, economies, and lives around the world. Drawing on his experience as both a business owner and educator, David makes a compelling case that conscious consumption isn't just a personal choice; it's a powerful tool for change.

David lives in Cincinnati with his wife Beth and sons Parker and Lincoln. When he's not writing or roasting coffee, you can find him traveling, hiking, or cycling.