Get in touch
For media inquiries and book requests, please contact Trina Kaye at trinakaye@tkopr.com.
For all other inquiries, please email David at david@davidgaines.com or fill out the contact form below.
press resources
press resources
David’s Bios
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David Gaines is the CEO of La Terza Coffee and the author of Radical Business and the forthcoming Why We Buy, and Why It Matters (November 2026).
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David Gaines is the CEO of La Terza Coffee, a Cincinnati-based social enterprise that sources directly from women coffee producers in Honduras. He is the board chairperson of the Social Enterprise Alliance and the author of Radical Business, winner of the 2024 CIPA EVVY Gold Award. His second book, Why We Buy, and Why It Matters: Small Choices, Big Impact, releases November 2026 from The Collective Book Studio. He writes and speaks on conscious consumption and the stakeholder economy.
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David Gaines is the CEO of La Terza Coffee, a Cincinnati-based social enterprise that sources directly from women coffee producers in Honduras. Under his leadership, La Terza has built a profitable business around long-term relationships with producers rather than commodity pricing, demonstrating that supply chains can be both ethical and economically sustainable.
He is the board chairperson of the Social Enterprise Alliance and the author of Radical Business, winner of the 2024 CIPA EVVY Gold Award. His second book, Why We Buy, and Why It Matters: Small Choices, Big Impact, releases November 2026 from The Collective Book Studio. Written for everyday consumers rather than business owners, it argues that conscious consumption is a form of economic activism and that the shift from a shareholder to a stakeholder economy happens through individual choices at scale. The book is organized around a "Seven Seeds" framework covering the stakeholder groups every purchase touches: supply chain, employees, customers, community, competitors, environment, and self.
David also runs buybetterstories.com, a reader resource that curates ethical companies vetted against a transparent rubric. He speaks to corporate audiences, conferences, and faith communities on the case that business decisions are inherently moral choices, and that the people who buy, work, and live within an economy have more power to shape it than they often realize.
Media Kit/
Speaker Sheet
Headshots
& Photos
Headshots
a variety of headshots taken by Tine Hofmann (TM Photography)
Book Images
book covers (flat and 3D) and publishing info for Radical Business and Why We Buy
La Terza Assets
La Terza logos and B-roll footage from coffee farms in Honduras
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What if the most consequential political act you perform each week happens at the checkout line? Drawing on the history of consumer movements and the research of Erica Chenoweth, David makes the case that conscious consumption is an effective form of economic activism, and that we are closer to systemic change than we realize.
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Fred Rogers, the gentlest man on television, was often very angry, according to the documentary Won't You Be My Neighbor. Drawing on Rogers's life and his own journey, David explores the difference between emotional reactivity and emotional energy channeled into change, and what it looks like to focus anger, grief, and even joy into the kind of quiet, revolutionary acts that change systems.
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Every business decision touches seven stakeholders: supply chain, employees, customers, community, competitors, environment, and self. David walks leaders through the framework at the heart of Radical Business and Why We Buy, with practical examples of what it looks like to plant each seed inside an existing organization.
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T he Third Place: those welcoming spaces that exist between home and work, where community happens. These spaces have always been part of the fabric of communal life, and where they thrive, communities thrive with them. Drawing on twenty-plus years of building La Terza Coffee and supporting independent shops across the Midwest, David shares how to empower your business to cultivate conversation, dialogue, and connection across backgrounds and perspectives.
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David shares the story of La Terza's direct relationships with women coffee producers in Honduras, what those relationships have cost, what they have made possible, and why he believes knowing one producer personally is the single most transformative act available to a modern consumer.
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The biggest obstacle to ethical buying is perfectionism. David offers a practical, grace-filled approach to conscious consumption that gets people unstuck from all-or-nothing thinking and into sustainable practices they can actually maintain.
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For audiences open to it, David draws on his own journey of faith deconstruction and reconstruction to explore what spiritual traditions have always known about money, work, and their neighbor, and what they still have to offer those looking for an economic vision worth to believe in.
Speaking
Topics
Potential
Interview
Questions
You open Why We Buy by saying you're ecstatic about the future, which is not the response most people expect right now. Why?
You run a coffee company that sources directly from women producers in Honduras. How did La Terza come to operate that way, and what has it cost you to do business like this?
Your book argues that conscious consumption is a form of economic activism. For someone who has never thought of buying that way, what does that actually mean?
You write about the shift from a shareholder economy to a stakeholder economy. What's the difference, and why does it matter to a regular person who doesn't own stock?
Erica Chenoweth's research on the 3.5% threshold is foundational to the book. Can you walk us through what she found and why it gives you hope?
You introduce a framework called the Seven Seeds. What are the seven, and how did you land on that structure?
A lot of conscious-consumption writing slides into either guilt or perfectionism. How do you avoid the these traps?
You write about being "beautifully angry," a phrase that goes back to a moment watching the Mr. Rogers documentary. Can you tell that story?
One of your core asks is for readers to know one producer personally. Why one? Why personally?
You're pretty direct that give-back and donation-only business models don't go far enough. What's the distinction you're drawing, and who does it right?
You write about historical movements like the 1890s consumer leagues and the response to the Triangle Shirtwaist Factory fire. What do those moments have to teach us now?
What do you say to someone who feels like their individual choices don't matter against systems this big?
You've been on a journey of faith deconstruction and reconstruction. How does that show up in how you think about money, work, and economic life?
If a listener takes away one practice from this conversation and starts it on Monday morning, what would you want it to be?
The book is called Why We Buy, and Why It Matters. After writing it, how would you answer your own question?
Credentials
David is…
Author of Why We Buy, and Why It Matters (The Collective Book Studio, October 2026)
Author of Radical Business (2024 CIPA EVVY Gold Award winner)
A Speaker on conscious consumption, stakeholder and ethical business, and Best Practices in Coffee
the owner and CEO of La Terza Coffee
The Co-founder of Buy Better Stories
The Founder of business coaching firm, Radical Gaines
Previously…
The co-host of The Third Place Podcast
The board chairperson of Social Enterprise Alliance
Endorsements and Awards
Praise for
Why We Buy
and Why It Matters
“Regenerative businesses should be the future. David shows how our everyday choices as consumers drive them forward and accelerate the restoration we need.”
— Esha Chhabra, Author, “Working to Restore”
"At Pantsuit Politics, we talk constantly about what it means to be a citizen — not just at the ballot box, but in the texture of everyday life. In Why We Buy and Why It Matters, David is asking what it means to be a consumer. This isn't a book about consuming less or feeling guilty about what you already have. It's about consuming with intention — which is a completely different invitation. That reframe is both honest and hopeful, which is a hard combination to pull off. This book does it.”
— Sarah Stewart Holland and Beth Silvers, co-hosts of Pantsuit Politics
“Why We Buy and Why It Matters refuses cynicism and anti-capitalist rants alike. Instead, David invites us to recover the connection between consciousness, community, dignity, and commerce. The small choices we make every day are shaping the kind of people we are becoming. The timely insight David offers in this book is that we can reclaim agency over those choices in conscientious and practical ways. Capitalists, cynics, and everyone in between need this kind of hopeful guidance!”
— Don Golden, Just Capital Quotient
“As someone who has been immersed in the world of ethical sourcing and procurement for nearly two decades, I was actually startled by how enlightening Why We Buy was to me. It shed a refreshing light on my own professional journey and provided a framework for understanding not just myself, but also my customers and the greater drivers within our current economic climate.
Why We Buy and Why It Matters is a desperately needed buyer's handbook giving clear next steps to anyone no matter where their current purchasing patterns lie. It is informative as it is hopeful, and has the power to shape and change the social purchasing conversation into the future.”
— Melissa Sevy, Ethik
Praise for
Radical Business
2024 CIPA EVVY AWARDS WINNER | GOLD
“This book goes on my "sacred shelf" which holds half a dozen honored books that I use to provoke new thoughts.”
- Cynthia M. Adams, founder, GrantStation.com
"An integral acquisition for every aspiring, new, and existing business person. It is meticulously written, and though its topics may look complex, the author has broken them down for easy comprehension by both young and old readers. Highly recommended."
— Reader Views
"This book is a reminder that better is possible and profitable."
— Maggie Gough, Chief Operating Officer, WELCOA
"What I enjoyed the most was the way in which David laid out so many concepts, principles and definitions that I believe are central to understanding social enterprise. David has added considerably to the movement in writing this book."
— Bill Tucker, Founder, Impact Cincy, previous Executive Director, Flywheel Social Enterprise Hub
"For the growing number of leaders trying to make the world better through business, Radical Business is the perfect resource. One part personal account, one part instruction manual, David gives us a wealth of life-giving, practical ways to grow our businesses."
- Don Golden, Founder, Just Capital Quotient
"Through the lens of [David's] own journey as an entrepreneur to case stories of companies that are doing things differently around the world, Racial Business offers an invitation to explore what's possible when we return to our roots."- Jeanette Morelan, Marketing Strategist, LIFT Economy
"I've been on a presence/mindfulness journey lately and the intersection of how present leaders create present companies combined with David's book is pretty powerful. The book has such a beautiful blend of great research, life experiences, and storytelling that makes it easy to read, and it's very digestible."- Brady Duncan, co-founder, MadTree Brewing Company